![]() Google’s leadership has recognized these trends. You should know these predictions to thrive in the latest phase of the Digital Age. You can read more about how Google calculated the top trends for 2021 at Google’s Year in Search Data Methodology.So, what’s on the marketing agenda for 2021? At Stream Companies, we want to shine our spotlight on the latest digital and Google trends in the pipeline. Insights that are validated “worldwide” do not include the following countries: China, Iran, and North Korea.“Worldwide” insights are validated worldwide in the English language.Each insight from the timeframe of J– Octowas validated on November 5, 2021.Each insight from the timeframe of Janu– Jwas validated on October 1, 2021.This year, Google explains in greater depth the ways it calculated top search trends: This inspirational video from Google reminds us that even though times are tough, there is much for which we can be grateful:įor a more in-depth analysis of Google Search Trends in 2021, check out the Google Blog article Counting down 2021 with 21 Search trends. Learn interesting facts, such as “how to comfort someone” was searched for more in 2021 than ever on Google. Read articles such as The Search for Healing that shows graphs reflecting the 3x rise in searches starting with “how to heal.” Included in the monthly Google Trends Timeline are quizzes so you can try to guess the top trends throughout the world.įascinated by Google Trends for the year? Check out the Google Trends Magazine for in-depth articles about the Year in Search for 2021. Or see monthly search trends for topics such as Culture, Economy, Environment, Health & Wellness, News & Environment, and more. Scroll through the year to see top searches for each month. This year Google Trends has an interactive timeline of searches month by month. You can view previous years’ Top Search Trends to see how they compare to those of 2021. Looking for an escape? These TV shows were the top trends of 2021:Īnd these were the most searched movies in 2021: For News, these were the top searches of 2021: Google Trends lists the top searches for 2021 in various categories. Worldwide, Google Trends listed these as the top searches of 2021: ![]() Searches for “COVID vaccine” outpaced “COVID testing” in 2021 and “COVID vaccine near me” was a top search this year. Other search terms that trended in 2021 include:Īs you might expect, COVID was a top search for 2021. “Īccording to the Google Blog, “how to heal” was searched more than ever around the world. ![]() Whether searches were personal (like “how to recover from burnout” or “how to maintain mental health”) or related to issues like climate change (“impact of climate change”, “how to conserve”), 2021 was a year of seeking out reassessment, reflection, and growth. In a year in which the world continued to face a devastating pandemic among other global challenges, a theme emerged from the search data: the global pursuit of healing and finding a way forward. We can see what search terms trended around the world and compare those to search term trends in our home country. Google Top Search Trends of 2021Īs with previous years, Google Year in Search shows top search trends globally and by individual country in 2021. As the world continues to adapt to a pandemic that won’t seem to quit, search trends can give us insight into what others are thinking and how they are coping. Search trends reveal our aspirations, fears, concerns, and plans. The Year in Google Search gives us a glimpse of the world and what we care enough about to search for. This was the year when the world hoped we would get back to “normal”, only to discover that we need to find new ways to move forward. The estimated reading time for this post is 3 minutesĢ021 was a year of challenges by any measure.
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